Strategy here means choosing what a small company will not do. Articles cover positioning against larger incumbents, pricing power and how it is built, the order in which markets are entered, and the second-order effects of a competitor's response. Aimed at founders and operators making irreversible calls with incomplete information.
Positioning, pricing power, competitive response and sequencing: strategy work sized for a company with limited cash and one shot at a market.
Good partnerships trade what you have too much of — speed, niche depth, novelty — for what you lack: distribution, credibility, capacity. Everything else is a press release.
Khalid Okonkwo
Second movers win by reading the pioneer's mistakes for free — validated demand, educated buyers, and a map of what not to build — then attacking a weakness the first mover's business model can't fix.
Owen Blackwood
A strategy you can't lose with isn't a strategy — real focus means a written list of what you're declining, checked before every yes.
Owen Blackwood
Enter through the narrowest segment where your solution is ten-times better for a nameable buyer, saturate it, and expand along the customer's own growth path.
Khalid Okonkwo
Durable moats compound from things rivals can't buy off the shelf — proprietary data loops, switching costs, network effects, and scale economics — and feature velocity isn't one of them.
Khalid Okonkwo