About Agile

Companies in their first years operate without the data that older firms take for granted. AGILE is written for the people running them: founders, early operators, and the investors who have to judge them. The subject is business strategy at small scale — pricing before there is pricing power, distribution before there is a brand, hiring before there is an org chart. Coverage assumes a reader who already knows what a cap table is and wants the argument, not the glossary.

The house format is the guide or explainer. A piece takes one decision — a channel, a raise, a pivot, a compensation structure — and works through the conditions under which it makes sense and the conditions under which it does not. Editors do not publish founder hagiography, funding-round stenography, or advice that cannot be tested against a real constraint. Where a claim rests on a single company's outcome, the piece says so.

Startups follows companies from formation through their first commercial contracts. Strategy examines positioning, competitive response and the sequencing of bets. Entrepreneurship deals with the operator's own economics: ownership, risk, what a founder actually earns. Growth is treated as a set of mechanisms rather than a mood, with acquisition cost, retention curves and payback periods doing the work. Startup News and Business News carry the daily record of financings, launches, shutdowns and the wider corporate developments that reshape a market a founder is entering.

AGILE is published by VUGA Media Group and forms part of the VUGA Enterprises Network.