Startups
From Side Project to Startup: A Step-by-Step Transition
The sequence that matters: prove someone pays, then quit. Not the other way around.
Owen Blackwood · September 20, 2026
This section follows companies from the founding decision to the first paying contracts. Expect coverage of incorporation and equity splits, cofounder agreements, early product bets, seed financing and the hiring sequence that follows. Written for people building a company now rather than studying one from a distance.
The sequence that matters: prove someone pays, then quit. Not the other way around.
Owen Blackwood · September 20, 2026

Runway sounds like simple math until a founder counts the wrong number as burn. Here's the actual formula, what belongs in it, and how much cushion is realistic.
Owen Blackwood · August 19, 2026

Open-source companies monetize the deployment gap — the difference between running free software yourself and paying someone to run it for you — through three repeatable models.
Owen Blackwood · July 23, 2026