Growth is examined as a set of measurable mechanisms rather than a stage of company life. Coverage includes acquisition channels and their economics, retention and churn curves, payback periods on paid spend, referral loops, and the saturation point where a reliable channel quietly stops paying for itself.
Growth treated as arithmetic. Channel economics, retention curves, payback periods and the point at which a working channel stops working.
Referral programs work when the product is worth recommending and the ask arrives at the moment of success — rewards matter less than timing, and double-sided beats one-sided.
Five metrics run an early-stage company — growth rate, net revenue retention, CAC, LTV, and burn multiple — and a dashboard with twenty metrics is a dashboard nobody reads.