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Author

Lena Fischer

Senior Correspondent

Lena Fischer covers Economy, Business News and Growth.

Articles by Lena Fischer

Decision flow from two gates to first growth generalist

When to Hire a Growth Team (and What It Needs Before It Can Work)

Lena Fischer

Two teammates sketching a circular loop diagram on paper

Growth Loops vs. Funnels: Why Compounding Beats Linear Every Time

Lena Fischer

New desks still wrapped in film beside occupied ones in a bright office

Expansion Revenue: The Growth Engine That Costs Almost Nothing

Lena Fischer

Macro of a metal control dial set low on a dark panel

Your First Paid Campaign: A Bootstrapper's Guide to Not Burning the Budget

Lena Fischer

Keyword opportunity chart plotting narrow long-tail terms against competition

SEO for Early-Stage Startups: The Long Game That Pays Compounding Rent

Lena Fischer