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This section follows companies from the founding decision to the first paying contracts. Expect coverage of incorporation and equity splits, cofounder agreements, early product bets, seed financing and the hiring sequence that follows. Written for people building a company now rather than studying one from a distance.
StartupsRunway sounds like simple math until a founder counts the wrong number as burn. Here's the actual formula, what belongs in it, and how much cushion is realistic.
Owen Blackwood
