April27 , 2024

AARDVARK Tactical’s PROJECT7 Launches P7 Saves Initiative, Celebrates First Save

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Essense of Australia Celebrates ‘That First Look’ in New Collection

Timeless bridal gowns for a memorable wedding day

Essense of Australia Celebrates ‘That First Look’ in New Collection
M24 ESS D4123

M24 ESS D4123

Classic yet modern bridal style takes center stage in the newest collection from globally renowned wedding dress designer Essense of Australia. Designed for every bridal vision and love story, the new collection delivers beautiful wedding gowns for a dream-worthy wedding day.  

“Brides are dreaming of celebrating their next chapter in a stunning wedding dress with the most unforgettable details,” says Martine Harris, Chief Creative Officer, Essense of Australia. “The latest collection offers eye-catching wedding gowns that evoke ‘that first look’ kind of feeling.” 

Effortless beauty comes to life in the newest collection. Elevated necklines, like square, sweetheart and halters, let brides make a statement on and off the aisle. Strapless and off-the-shoulder silhouettes offer a chic update to traditional bridal styles, while detachable accessories, like long sleeves and bows, add a touch of elegance and glamour. Romantic design details, from intricate beading and gorgeous pearls to 3D floral lace and hints of sparkle and shine, add head-turning style to any bridal silhouette. A striking new color, French Blue, gives brides a chance to showcase their captivating aisle style.  

With so many breathtaking gowns to choose from, brides can find a dress that lets them celebrate their most special moment on and off the aisle. The new Essense of Australia collection is now available at a retailer near you, featuring over 27 new gowns. Gowns are available in U.S. sizes 2 to 20, with many styles available in the EveryBody/EveryBride collection for U.S. sizes 22 to 34. To view the entire collection or find a store, visit www.essensedesigns.com. 

About Essense of Australia 

Essense of Australia is a leading international bridal design house and wholesaler that creates and manufactures award-winning gowns for independent bridal retailers throughout the world under labels Stella York, Essense of Australia, Martina Liana, Martina Liana Luxe and All Who Wander, as well as private label collection Oxford Street and bridesmaid label Sorella Vita. The Essense of Australia family of brands can be found at more than 1,200 retailers worldwide including the U.S., Canada, U.K., Australia, New Zealand and throughout Europe. 

Contact Information:
Lindsay Santee
Associate Director of Strategic Communications
[email protected]
9139098623


Original Source: Essense of Australia Celebrates 'That First Look' in New Collection
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PROJECT7 Armor is proud to announce the launch of its new P7 Saves Initiative. This project celebrates the resilience of law enforcement and military personnel who survive critical incidents in the field while wearing PROJECT7 products. The program will highlight the inspiring survival stories of the men and women PROJECT7 was founded to protect.  

P7 Saves launches with the story of Jordan Robison, a San Bernardino, California, police officer who survived multiple gunshot wounds from a 10mm Glock during a vehicle takedown of an attempted murder suspect in August 2021. Robison was hit seven times, with five rounds hitting outside the coverage of his PROJECT7 Scalable Entry Vest. Robison was struck once in each arm (fracturing both), once in the shoulder, once in the abdomen below his armor, and once in the leg, shattering his femur. Two rounds were stopped by his armor, with one deflecting off his cummerbund creating a grazing wound to his side and the second in the center of his rifle plate directly over his abdominal aorta.  

After multiple surgeries and intensive physical and occupational therapy, Robison was released from the hospital to continue his road to recovery. Today, Robison is retired from law enforcement and working toward becoming a physician’s assistant. His goal is to work in the same hospital that treated him. 

Robison's survival was due in large part to the heroic actions of his team members. This is especially true for Officer Chris Shipley, who treated Robison with his own tourniquet despite also being shot in the leg, and medic Spence Brumbaugh who kept Robison alive during transport, giving the trauma team precious time to save Robison once he arrived at the hospital.

Reflecting on the experience, Robison said, “If I had to say one thing to the people who trained me, to all the people I’ve worked with over the years, to the people who made my armor, to the doctors who actually saved me — from the bottom of my heart, thank you.”

AARDVARK CEO and founder of PROJECT7 Jon Becker summed up the experience saying, “Jordan is the first save for PROJECT7. When we set out to build PROJECT7, we knew that, eventually, someone’s life would depend upon our armor. That is why we chose the best possible ballistic partner in Safariland and it's what inspired us to build the best possible armor system. It is hard to express how grateful we are that Jordan is alive and healthy to experience the rest of his life.”

Jordan Robison’s story is a real-world example of PROJECT7’s purpose. To celebrate this occasion, PROJECT7 released a short documentary of his story, which can be found at https://aardvarktactical.com/p701/.

About PROJECT7: 

PROJECT7 is the culmination of years of research and development geared toward producing the ultimate integrated tactical armor systems. PROJECT7 is sold exclusively to sworn military, law enforcement, and federal agents through our sole-source distribution partner AARDVARK Tactical. 

Contact Information:
Joe Liebersbach
Director of Client Strategy
[email protected]
541-343-1355


Original Source: AARDVARK Tactical’s PROJECT7 Launches P7 Saves Initiative, Celebrates First Save