July18 , 2024

Pixalate Introduces LATAM Connected TV (CTV) Supply-Side Platform (SSP) Market Share Rankings: Google AdExchange No. 1 With 20% Market Share in Q1 2024

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According to Pixalate's research, Google AdExchange leads SSP market share in Latin America (LATAM) at 20%, followed by BeachFront and Magnite tied for third (14%)

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 CTV SSP Market Share Report for Latin America (LATAM).

Pixalate also released regional reports for Europe, the Middle East, and Africa (EMEA) and North America. Pixalate previously published SSP market share rankings by CTV platform for Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.

To compile the research in this series, Pixalate's data science team analyzed over three billion impressions in Q1 2024 to reveal the regional ranking of supply-side platforms (SSPs) for open programmatic ads sold across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store apps.

Top SSPs for CTV apps in LATAM Based on Open Programmatic Market Share (Q1 2024)

  1. Google AdExchange 20%
  2. BeachFront                14%
  3. Magnite                      14%
  4. Xandr Monetize        13%
  5. OpenX                        10%

Download the full report to see the top 10.

Download the full reports to see the top SSPs by CTV platform and region in Q1 2024:

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer

The content of this press release, and the CTV Supply-Side Platform (SSP) Market Share Reports, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.

Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.

Contact Information:
Nina Talcott
Director of Research Communications & Media Engagement
[email protected]


Original Source: Pixalate Introduces LATAM Connected TV (CTV) Supply-Side Platform (SSP) Market Share Rankings: Google AdExchange No. 1 With 20% Market Share in Q1 2024