Dwayne Johnson’s Project Rock and Under Armour Highlight the Impact of Travis Manion Foundation for Veterans Day

DOYLESTOWN, Pa., November 2, 2023 (Newswire.com) - Dwayne Johnson’s Project Rock and Under Armour are teaming up through the latest Project Rock X UA Freedom Collection to highlight the impact of Travis Manion Foundation (TMF), one of the nation’s leading veteran service organizations. Through the support of Under Armour and the UA Freedom initiative, Travis Manion Foundation empowers veterans and families of fallen military members to serve their communities and develop the next generation of leaders. 

In partnership with Under Armour, Project Rock is releasing its newest line, designed with gratitude for all our veterans do. The collection proudly supports the Travis Manion Foundation in their inspiring efforts to unite communities by developing programs, training opportunities and events to empower veterans and families of the fallen. Dedicated to 1stLt Travis Manion, who made the ultimate sacrifice for the safety of his patrol in 2007, the foundation carries on the legacy of selfless service and leadership embodied by Manion.

Through the campaign, Under Armour and Project Rock released a video sharing the story of Brian “Tosh” Chontosh, a United States Marine Corps veteran, recipient of the prestigious Navy Cross, and current United States Congressional Medal of Honor nominee. Since hanging up his uniform after 20 years of service, Tosh has embraced his passion for helping veterans, primarily by continuing their personal development journey. Through his work with TMF, Tosh has led expeditions for the organization’s Spartan Leadership Program, a seven-month leadership experience for veterans and families of the fallen. He has been credited for pushing participants to improve their sense of resilience and grit, ultimately delivering what many have called a “life-changing” experience. 

“It’s a privilege for Under Armour and Project Rock to support Brian Chontosh and the Travis Manion Foundation,” said Stephanie Linnartz, President & CEO of Under Armour. “UA Freedom is honored to stand behind the work Brian is doing to fight for something bigger than himself, and to support our military and veteran communities.”

“Travis Manion Foundation is honored to collaborate once again with Under Armour and Dwayne Johnson’s Project Rock this Veterans Day to highlight the work of TMF and all of those who have served our nation,” said Ryan Manion, CEO, Travis Manion Foundation. “Through this collaboration and Under Armour’s ongoing support of the Character Does Matter program, TMF is able to empower more veterans like Brian Chontosh on their own journey to identify their sense of purpose, lead in their communities and serve as positive role models for future generations.”

“Proud to drop our Veteran’s Day Project Rock collection in honor and gratitude of our men and women who have served and continue to serve our great country,” said Dwayne Johnson. “Always a privilege to sweat in this empowering gear. Thank you for your service.” 

TMF’s Character Does Matter Program provides opportunities for veterans and families of fallen heroes to teach character and leadership lessons to youth and young adults. The Character Does Matter Program addresses two major issues: First, more than 55% of veterans report feeling disconnected from civilian life after separating from the military. Second, more than one in three young adults have never had a positive role model or mentor. Through this program, veterans gain purpose and a new role in their community, as well as the platform to engage our youth in the essential discussion of character and servant leadership. This process benefits our veterans, our youth, and our nation--one community at a time.

Under Armour is the exclusive Athletic Apparel Sponsor for TMF and the exclusive National Presenting Sponsor of Travis Manion Foundation’s Character Does Matter Program. Through this partnership, Travis Manion Foundation's Character Does Matter program powered by Under Armour has provided over 550,000 youth nationwide with character education delivered by trained and vetted Veteran Mentors.

Under Armour proudly offers a Military and First Responder discount year-round in-store and on UA.com and has doubled its standing discount in recognition of Military Family Appreciation Month. For full details, visit this link.

About Travis Manion Foundation: Travis Manion Foundation (TMF) unites communities to strengthen America's national character by empowering veterans and families of fallen heroes to develop and lead future generations. In 2007, 1^stLt Travis Manion (USMC) was killed in Iraq while saving his wounded teammates. Today, Travis' legacy lives on in the words he spoke before leaving for his final deployment, "If Not Me, Then Who..." Guided by this mantra, veterans continue their service, develop strong relationships with their communities, and thrive in their post-military lives by serving as character role models to youth. As a result, communities prosper and the character of our nation’s heroes lives on in the next generation. Learn more at www.travismanion.org. 

About Under Armour Freedom Initiative: Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading innovator, marketer and distributor of branded performance athletic apparel, footwear, and accessories. Designed to make all athletes better, Under Armour’s – UA Freedom Initiative – started in 2010 with a singular mission to support and inspire the brave men and women dedicated to protecting us, every day.

About Project Rock: Founded in 2017, Project Rock is the innovative performance brand from Dwayne Johnson and Under Armour, built for the hardest workers in the room. Wear-tested by Johnson in the Iron Paradise, Project Rock gives you the tools and the motivation to support the most intense workouts. Featuring training footwear, apparel, and accessories, the brand represents the strength, resilience and mana needed to power through any obstacle.

Media Contact - Ed Donovan, Director, Communications, Travis Manion Foundation, (610) 220-1441, [email protected]