June24 , 2024

California Olive Oil Industry Sees Growth Opportunity Amidst International Production Downturn


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The California Olive Oil Council (COOC) announced the commencement of the 2023 harvest season for California extra virgin olive oil (EVOO). With international production levels experiencing a decline due to climatic events, this presents California with a unique opportunity to step up and meet consumers' needs as the harvest season approaches. 

High-quality California EVOO begins with harvest. Made from the fruit of olive trees cultivated in the state's diverse climate, California EVOO is gaining recognition as a premium product on both national and international scales. With its exceptional quality and unique health benefits, it is a staple in every kitchen.

Health-conscious consumers are increasingly turning to California EVOO for its numerous advantages, including:

  • Improved Cardiovascular Health: Research indicates that EVOO is a heart-healthy option rich in monounsaturated fats like oleic acid, which can reduce the risk of cardiovascular issues, inflammation, and high blood pressure. Its antioxidants, including oleocanthal, also help protect against chronic inflammation, potentially lowering the risk of heart disease.
  • Enhanced Cognitive Function: Research indicates that the Mediterranean Diet, particularly when enriched with high-polyphenol EVOO, may play a crucial role in safeguarding against dementia. The potential benefits are linked to its positive effects on blood vessel health, including enhanced blood flow to the brain through antioxidant polyphenols and reduced blood clot formation. 
  • Weight Reduction: Research has found that a diet that incorporates EVOO may assist in body weight reduction because of its organoleptic qualities which enhance food palatability and promote satiety. 

"Our diverse range of olive varieties, coupled with California's climate and microclimates, allows us to craft artisanal and unique extra virgin olive oils," said Todd Sanders, COOC Executive Director. "Consumers can taste the difference and appreciate the countless flavor possibilities that California's olive oil industry presents.”

Ensuring The Highest Quality and Freshness Each Season

As the harvest season comes to a close, it becomes evident that the key to high-quality extra virgin olive oil begins with the harvest itself — a process that the COOC oversees meticulously, ensuring excellence for the 2024 year.

Identifying authentic California EVOO is straightforward. Look for the COOC Seal featuring the most recent harvest year, which certifies that the oil is exclusively produced from olives grown in California and upholds the highest quality standards. In contrast to numerous oils claiming to be “extra virgin,” the COOC Seal is a mark of authenticity and quality on every bottle. The COOC adheres to stricter standards than international requirements, ensuring that only the finest California olive oils receive its prestigious certification. As we embrace the 2023 harvest season, the COOC invites you to explore the world of authentic extra virgin olive oil. To learn more about the COOC and stay updated on the latest developments during this harvest season, please visit www.cooc.com

Interact with the California Olive Oil Council: 

Follow us on Facebook: https://www.facebook.com/CaliforniaOliveOilCouncil  

Explore with us on Instagram: https://www.instagram.com/californiaevoo 

Contact Information:
Savanna Meinert
PR Manager
[email protected]
(559) 512-6551

Original Source: California Olive Oil Industry Sees Growth Opportunity Amidst International Production Downturn